The business environment in the information age is changing,

         Is your brand ready?

         The face of the national food industry full traceability trend,

         Is your business ready?

         Faced with the tide of upgrading of manufacturing informatization,

         Is your strategy ready?

         Based on the Internet,

         Use of advanced Internet of Things logo traceability technology,

         To achieve the Internet + brand building,

Help enterprises trace the full traceability of the entire network marketing system,Why food companies need to immediately build product quality traceability system?

Conditions for survival

In the future, only foods that meet the traceability requirements of national laws and regulations will be listed and traded. The newly revised Article 42 of the Food Safety Law clearly stipulates that food production and operation enterprises shall establish an informationized product quality traceability system. State Council 2015 [95] document "on accelerating the construction of important product traceability system" clearly requires that by 2020, China's food production and operation of enterprises to build product quality traceability system。

Development needs

In the new area, food production enterprises are faced with three major new opportunities for development. The first is the consumption of new categories of food and the consumption of new brands in the market segments resulting from consumption upgrades. The second is the logical demand for the inherent development of food industry in the industry with a new level of food quality. Third, the development opportunities for the deep integration of manufacturing and informationization. Enterprises to develop, we need to grasp the great opportunity for industrial upgrading, strengthen brand building and information technology, intelligent upgrade. Based on the Internet of Things product traceability system, you can achieve sales value-added and enhance their competitiveness.

What is the food quality traceability system?

Combine technologies such as Internet of Things, Cloud Computing, Big Data and LBS Geographic Information to realize the full food recordable through smart devices such as RFID, communication network and application platform, smart agriculture, anti-counterfeit labels and QR codes, Traceability, whereabouts can be tracked, products can be recovered, the responsibility can be investigated function.

Solve the four major needs of food companies.

Food can be circulated

A retrospective, food can be traded, consumers feel relieved. The central government has attached great importance to the food traceability system. Several publications emphasize the construction of a retrospective system. The number of documents released by the government shows an increasing trend. The retrospective objects are mainly agricultural products (including meat, vegetables and fruits), food (including tea , Dairy products, alcoholic products and health food), medicines (including Chinese herbal medicines) and the like.

Brand is guaranteed

Food security system, identify the recall management, brand protection. Each product generates the only traceability + anti-counterfeiting two-dimensional code, consumers can directly scan the authenticity of the brand, eliminating fake and shoddy products, to ensure that the brand is not fraudulent; and timely recall of the product to enhance brand reputation and maintain their own brand image.

Easy Manage 

Tracking the flow of anti-Cuanhuo, reducing operational risk. Full industrial chain record management to help enterprises more intuitive to find unknown hazards, the risk to a minimum, and can accurately track the flow of each product to prevent FALSIFYING, to protect the market sales order.

More value with the marketing.

Food Internet of Things, access to market intelligence close to consumers. Build online mall, offline community service station channel, where the most consumer, which products sell well, to grasp the true distribution of consumers. Consumer scanning can fully understand the source of goods information, and leave a message feedback, companies can directly access the first-hand information on the terminal market, thereby optimizing their own logistics and distribution and sales policies.