Supermarket brand competition on the shelf intensified,all kinds of products how to stand out?

Consumer brand loyalty is particularly important,the brand needs to actively interact with consumers.Promotional codes play an important role in brand marketing.So what is the promotional code?How does the business use the promotional code correctly?What benefits does the promotion code bring to the business?

When was the last time you met street brand research?Do you find that these research questions are generally focused on the frequency of your purchase of specific consumer goods and the choice of the brand.

However,you may find that such a brand research is already a long time ago.

As with today's many changes,digital technology eventually drives the reduction of street brand research.More and more consumers through the online shopping platform to buy consumer goods,at the same time,the brand through the online shopping platform to get consumers a lot of their own information, so no longer need to understand the consumer through street research.Even if the consumer is offline,and go to the store to buy goods,buy the goods itself will reveal more information to the business.

Supermarket membership cards were once the most obvious example,and now when consumers view shopping baskets,they often find another marketing tool,a popular marketing tool-promotional code.

From the marketing point of view,the brand more pro-Lai promotional code.

The use of promotional codes is not only about the future competitiveness of enterprises,brand managers and advertising agencies will also directly benefit.For the brand manager,the use of promotional code in the marketing of the"arena"has an overwhelming advantage, can combine a variety of promotional channels,such as micro-sites,social platforms,to increase the brand awareness,especially when the competitors Not yet attack time,if the first use of promotional code,you can"grab people first."

More importantly,the promotional code is also an economic consumer behavior analysis method.Through the consumer sweep,the firm will get the correct consumer base data from which the brand owner can derive consumer demographics-gender,age,and more critical, whether it is repeat customers,Future marketing activities play a guiding role.

Advertising agents play an important role in the creativity and execution of marketing campaigns.They through the establishment of the site,the purchase of media to further promote marketing activities.Web sites need to enter,activate the promotional code,and in addition to the network media, promotional code is also used for print,these things were originally completed by the business-related business, has now become a part of the advertising agency one-stop solution.

Promotional codes are getting closer to consumers

The code of the promotional code has always occurred in the packaging of the product,and now,this situation is also changing.The breadth of packaging size,the growing demand for consumer communities, and the rapid transformation of online consumers,higher output, greater flexibility requirements make the logo now more close to the terminal consumption.

For the marketing staff,although as mentioned earlier, the function of the promotional code is a huge good news.But in the implementation,or need to pay attention to the technical difficulties involved can not be underestimated.Promotional codes from the generation to the product,need to maintain 100% accuracy and consistency.When doing the product plan,the company should be aware that any technology that is compatible with the marketing needs to be seamlessly integrated with the existing or planned automated packaging line so that the matching hardware or software is working properly without affecting the best The date of the edible date,or the identification code.

Equipment-promotional code implementation tool

Since the 2008 recession,the production of enterprises in a more streamlined direction,cost savings,profit maximization has become the primary goal of development.There is no need to worry about the extra work and pressure that may be caused by the addition of promotional codes.Many companies in the construction line at the beginning,most of the use of pipeline design,packaging equipment and design in the design are more than limited to meet the current production needs,which to expand the production line, to add additional links to facilitate.

The code for a single product package requires a more robust and reliable automation solution.System integration,Fitting Automation requires centralized setup and operation of all equipment on the packaging line,including all types of marking equipment.Fidelity automation software can help to achieve the correct equipment settings and information editing,product code can be transmitted to all the unique code and complete the code.

For example,continuous inkjet inkjet technology is often used in canned drinks,while the laser machine is more used in PET bottles. Striped chocolate or crisp cakes of soft packaging using thermal transfer equipment is appropriate.In other words,the choice of code technology depends on the industry and products and other factors,which also includes the use of the packaging machine business category,the production environment (temperature, humidity),the production line speed and product packaging materials.

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