In recent years, the issue of food safety has drawn more and more attention from the government and society. The governments at all levels are also constantly strengthening their inspection and supervision efforts. The amendment of the relevant laws and the improvement of the traceability system have played a positive role in industrial development. At the policy level, following the introduction of the General Office of the State Council on accelerating the construction of a traceability system for important products (Guo Ban Fa (2015) No. 95), a series of follow-up favorable policies have taken the lead in marketization reform in the industry.

Undoubtedly, the establishment of the traceability system is an important measure to improve the product quality system in our country. The favorable situation is that with the increase of investment, related industries are expected to usher in opportunities for development, but risks and challenges also exist.

In 2017, the one-size-fits-all products usher in a big eruption, and completely push the IoT logo to the 2.0 era based on the traceability system of one product one yard business. The one thing one yards in all the factories, production lines inside, whether it is product identity card, a variable code, two-dimensional code, there is a very important part, which is described earlier to collect and associate, From small packages, packaging, packaging and even to the box, to the stack, all of the level, level two, level three, level four, the difficulties are in the field.

How to complete the process of coding closed loop in the field, which requires the use of YOUGAOMARK logo system products; how to complete all on-site acquisition of the association, you need to use IotMark related system products. In other words, the future products are based on the one product one yard code, identification system, related systems, information systems and future software platform vendors need to do retroactive platform, marketing platform, etc., in the future ecological chain system, these are Yougo YOUGAOMARK logo system and IotMark associated system.

As a leader and advocate of a comprehensive solution to "One Matter, One Code, Multiple Codes and One Product ID Card", you have to give the code equipment manufacturers in the eco-chain of the Internet of Things , Software platform vendors have put forward such a service slogan: the future to do one thing one yard, in this eco-chain inside, every business to do their professional things, Fu equipment manufacturers focus on Fu code equipment, software platform vendors focus on software Platform, information management system, tracking platform and marketing platform, the site to Friends of the high.

The state holds many expectations for the retrospective industry and has even stated on several occasions that a retrospective standard system for important products covering all-round, focused and well-structured industries should be basically completed by 2020, basically in line with the standards of countries, industries, places, groups and enterprises.

However, any emerging industry needs to be promoted, allowing users to take the initiative to accept from passive acceptance. Users have needs, users have pain points, but users do not know where the pain points, users do not know what kind of industry can solve these things, therefore, the Friends of the strategic positioning of the target: , Traceability, marketing, IOTAL comprehensive solutions leader and advocate. Friends of the high vision of China Friends of the high, logo the world, smart packaging, the world of things. All in all, the future of Friends of high exactly what to do? Brief eight words enough to sum up, that is "a code for one, the world of things," I believe this is the entire Internet of Things logo.

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